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CASA
SUGARLANDIA
DON PAPA RUM
THE BRIEF
The team behind Don Papa described 'Sugarlandia' to us - the spiritual home of their brand and asked us to recreate it in the heart of Shoreditch. Creating awareness of this and a new found love for this unique brand.
THE SOLUTION
After scouting locations, we found a unused space on Great Eastern Street which became the canvas for 'Casa Sugarlandia'. Transforming the space with tropical plants, imported Filipino furniture and even a bespoke 'Tree of masks'. The pop up played host to explorers searching for a taste of Sugarlandia.
WHAT WE DID
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Aaron was a creative genius for the Casa Sugarlandia pop up, executing the brief exactly as described. He was super attentive, charming, and an overall joy to work with.
Tom Gamborg
Global Brand Manager, Don Papa Rum
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