TEQUILA

 

TOWN

JOSE CUERVO

THE BRIEF

Jose Cuervo made it our task to excite consumers and to create an activation that would allow easy day to night transition. To create immersive experiences at events that would drive trial of the Cuervo margarita.

THE SOLUTION

Tequila Town was a go to destination. Capturing the Mexican spirit with games thats consumers could engage in like the Lime wheel of fortune with merchandise spot prizes, a LIVE mariachi band,  DJ's & Tequila masterclasses where drinkers

could learn how to make their very own margaritas. 

After enlisting MACC our bar sales at the activation areas at sponsored events have increased significantly on previous years. As part of the activation MACC have designed creative and unique stand out assets tailored to our brand needs.

 

 For event activations MACC have managed a series of Summer festival sponsorships including Bestival, GALA, Eldorado, and Wildneresss, including full event coordination with the festival, staffing and the Jose Cuervo Tequila Town activation.

 

Sam Caulfield

Brand Manager, Jose Cuervo

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THE RESULTS

2017 
33% YoY Growth 
Tequila becomes the 2nd highest spirit sold across site for the 1st time. 
81% YoY Growth 
  
2018 
Tequila continues to be the 2nd highest spirit sold across site.