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Wanting to breakaway from their usual 'in store' activation, Villa Maria asked us to bring their brand to life to attract new drinkers who might have previously walked past their range in the wine aisle.


We came up with the 'Villa Maria Wine Garden', which gave festival goers at Wilderness and Festival Number 6, a place to kick back and relax while tasting Villa Maria's full range of wines. Serving from The Villa Maria Wine Truck and surrounded by bespoke seating and tropical plants, it became a place where drinkers could really get a taste for New Zealand culture and this premium wine brand.

Villa Maria has a passion for excellence and this is reflected in all aspects of our business. It was important for us to work with a like minded team who shared the same passion and quality work ethics as we do. We were very pleased with the results of our campaign, which enabled us to engage with customers in a dynamic interactive way. We would be very happy to work with MACC again.

Fiona Mottershaw

Brand Manager, Villa Maria Wines

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